The business was started 13 years ago by 3 men who have been in the produce business their whole lives. Howard and Scott Zimmerman and Philip Penta. They have kept the ideals and history that started in The Zimmerman family some 30 years ago alive and flourishing.
We have the most ethnically diverse clientele anywhere. You will find every race and creed shopping here. People joke that this place is like the UN of grocery stores – everyone comes together despite there difference to share in the great deals and freshness. It is also a neighborhood place where old friends meet, neighbors run into each other, and families come shopping together. We have become a Brooklyn Landmark and like to give back to the community that has allowed us to flourish.