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Pink Card


Take a look at the success of the "Get the Good Stuff" SNAP produce incentive program (more widely referred to as a nutrition incentive program) currently operating at "Three Guys from Brooklyn" in Bay Ridge, Brooklyn, NY.

In the Supermarket
You Must Qualify For
SNAP To Join
The GTGS Program
Sign-Ups For New Applications Daily from 8:00am to 4:00pm.

*Must apply in person

NYC SNAP Pink Card

Free Fruits, Vegetables and Beans at Supermarkets with SNAP/EBT

New Yorkers who participate in the Supplemental Nutrition Assistance Program (SNAP/EBT) can get free fruits, vegetables and beans at certain NYC supermarkets. For every dollar you spend using SNAP/EBT on eligible fruits, vegetables and beans, you get a matching dollar in reward points (up to $10 per day) that can be used for the next purchase of eligible produce.

Eligible foods include:

  • Fresh fruits, vegetables, and herbs

  • Frozen fruits and vegetables without added sugar, salt or fat

  • Canned and jarred fruits, vegetables, beans and lentils without added sugar, salt or fat

  • Dried beans, lentils and fruit without added sugar, salt or fat

“Get the Good Stuff can double the produce budget of New York’s SNAP participants,”

“This program makes it easier for New Yorkers to put nutritious food on the table. And, by using federal dollars and digitizing rewards on eligible SNAP purchases, New York City has created a model for the nation.”

Health Commissioner

Dr. Oxiris Barbot


“We know that a nutritious diet is key to promoting health and wellbeing. Every day, we provide essential food assistance so that New Yorkers can feed their families and we’re squarely focused on making sure nutritious foods are accessible to all,”

“This program will help 1.5 million SNAP recipients, including families, seniors, and individuals with disabilities, stretch their benefits to purchase healthy foods, so that no family has to choose between eating healthy and eating enough. We applaud this effort and look forward to its expansion.”

Department of Social Services Commissioner

Steven Banks

For information on how to apply for SNAP Benefits visit

Woman holding grocery bag
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