CHECK OUT OUR NEW FEATURE ON THE BRIDGE

Propel’ve built a smartphone app called Fresh EBT, which has a feature that helps people receiving government food-assistance funds with an assortment of tasks that many more fortunate souls take for granted. Propel’s first partner was a produce store on Fort Hamilton Parkway, 3 Guys from Brooklyn. Store manager Philip Penta says 90% of the store’s goods can be bought with EBT cards, and the Fresh EBT app means fewer customers calling the helpline to find out their card balance as they check out, which could be disruptive to other shoppers. The app has brought new customers to his store, Penta says, and spread greater awareness about their specials to those who get EBT, a “huge” contingency of his clientele. “They’re great people, they’re smart people,” Penta says of the team at Propel. “I think they found a niche that wasn’t being filled and hit a home run with the app.”

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